What works. No fluff.
Light: Full sun. As much as you can give them. South-facing window minimum. Grow lights work.
Water: Distilled, RO, or rain water ONLY. Tap water kills them. Tray method — pot sits in water, always.
Soil: Sphagnum peat or live sphagnum. No fertilizer. No Miracle-Gro. No potting mix. They eat bugs because the soil has nothing.
Food: They catch their own. Indoors with no bugs, feed dried bloodworms on the leaves. Once a month. Don't overfeed.
Light: Full outdoor sun. 6+ hours direct. Not a windowsill plant.
Water: Distilled or rain only. Tray method. Bog plants. Keep them wet.
Dormancy: They die back in winter. Normal. Don't bring them inside. They need the cold. Cut dead pitchers in spring.
Food: Outdoor pitchers catch plenty. That's the whole design.
Remember nothing else, remember these:
1. No tap water. Minerals build up and burn roots. Distilled, RO, or rain.
2. No fertilizer. Not even organic. They evolved to eat insects because the soil has nothing. Respect that.
3. Maximum light. Most people who lose carnivorous plants aren't giving enough light. More light = more dew, more pitchers, more color.
Your plant arrives potted in the medium it grew in. Might look stressed — leaves folded, dew reduced. That's transit shock, not death.
When it arrives: Unbox. Water with distilled. Bright light. Give it a week. Sundews bounce back fast. Pitchers take longer.
Something arrives dead or broken — photo and email. We make it right.